Meet Our Founder

Shon Kokoszka

Shon Kokoszka

Shon Kokoszka is a billion-dollar agent, having sold more than 4,000 homes in his 28-year career, achieving the coveted status of Top 100 RE/MAX Worldwide and Top 100 Keller Williams Worldwide. He’s also the former president of Keller Williams MAPS Coaching and MAPS Business Training – the #1 training organization in the world.

Shon is a John-Maxwell certified coaching, and helped create the KW BOLD coaching program and The One Thing training curriculum, based on Gary Keller & Jay Papason’s best-selling book. He leverages his real estate sales and marketing experience to help each of his clients identify and embrace the key principles of success used by top-producers and increase their real estate production through his systematic approach.

As an Entrepreneur, he has compiled an impressive record of growing businesses, developing teams and delivering exceptional client service. As a coach and mentor, he has inspired tens of thousands of top performers through his insights, experience, intuition and energy. Including companies like – McDonald’s, Northwestern Mutual, Fidelity, FedEx, PepsiCo, Keller Williams and Genentech to name just a few.

As the founder of ICON Coaching, he provides free coaching strategy sessions, webinars, and agent tools to help real estate agents advance their careers by learning top-producing techniques to increase listings, buyer sales, profitability, and productivity.

Shon has presented to over half a million Realtors during his career, and as he puts it, “I’d have to be an idiot not to know the patterns of success in our industry.” His passion is helping people, which is his role as a business building coach is incredibly fulfilling.

Shon's Commitment To Family

Shon’s commitment to helping others is only rivaled by his commitment to his family. Shon has two sons, Armando and Dante’, a feisty daughter Marybella and a beautiful wife, Merridith. Currently, they reside in Austin, TX.

Shon's Coaching History

Shon Kokoszka has built an iron clad reputation selling real estate from 1991 through 2012 in Denver, Colorado. Creating and mastering systems and perfecting scripts and dialogs are just a few of the characteristics that have helped Shon become a thought leader in the Real Estate Sales Industry.

Shon was selected as one of the Star Power Stars in 1996, an honor that fewer than 200 Agents in the Country have received. Shon had consistently closed over 250 transactions per year with The Kokoszka Group with total closed volume of over $1 billion.

Many people ask Shon, “How can you close over 250 transactions per year and still give amazing service?” to which Shon replies, “You can’t close over 250 transactions per year unless you give amazing service”. Shon is passionate in everything that he does. That is why he is such an effective speaker and business building coach.

Shon began his speaking career in 1995 with Howard Brinton Seminars, also known as Star Power, by assisting with the creation and facilitation of the Star Power Universities.

Shon has been fortunate to follow his passion & present for companies around the country such as IREA,, KWRI, the National Association of Realtors and many real estate firms companies, including Re/Max, Century 21 and Coldwell Banker.

Consulting & Coaching Work

Shon is the founder of many successful companies such as Advocate Mortgage, Advocate Title, Sonoran Development Group, Sonoran Custom Homes, Smart Global and ICON Coaching. As the former president of KW MAPS Business Training – Think BIG, start small – he built one of the leading training organizations in the world, coaching over 6,000 real estate agents.

Shon developed all training curriculum associated with the Wall Street Journal and New York Times #1 business book – The ONE Thing, written by Keller Williams cofounder Gary Keller and Jay Papason.

Shon has presented to, consulted with and coached companies such as McDonald’s, Panasonic, T-Mobile, Pepsi, Genentech, Fidelity, FedEx, Sport Clips, Black Baud, Hi-Lite, Fidelity, and GMC just to name a few.

Shon is the CEO and founder of ICON Coaching and the mastermind behind the ICON of the Month webinar/podcast series, the ICON Conference, ICON Masterminds, the ICON University, the ICON Retreat and the Month Toward Mastery Program.

Shon’s commitment to helping others is only rivaled by his commitment to his family. Shon has two sons, Armando and Dante’, a feisty daughter Marybella and a beautiful wife, Merridith. Currently, they reside in Austin, TX.

Austin, TX 78738

Phone: (203) 900-ICON

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